Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like?
The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine optimization, Ryan Lunka Digital Marketing Director of CMS Wire, suggests that SEO has become a never-ending game of trying to develop the right content to convince website crawlers that your content should be ranked higher in organic search results than your competitors. Businesses and bloggers are packing their content with keywords, link building, and on-page optimization in an effort to achieve the highest search ranking possible.
These days, web page text isn’t the only thing that needs to be optimized for SEO. Videos and images must be located on text-based pages or contain text-based metadata. However, Ryan suggests that the future of the internet will be centered around context — having an exact understanding of what consumers are looking for. The internet will no longer be reactive, but will transform into being proactive. We are already seeing proactive changes in search results. For example, when you start typing in Google’s search fields, topics begin to show up before you have even completed your query. We can also see this type of behavior on Pinterest. Pinterest now provides suggested content based on things you have previously pinned.
Over time, we are going to become experts in choosing relevant content in search queries. As a result, trying to hack algorithms with SEO strategies will become less effective. Perhaps it time to start thinking of new ways for users to find your website?