Social Media Errors

How to Avoid Common Social Media Errors

Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…

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Getting Your Message Heard

Getting Your Message Heard

Thousands of new products are launched each year, and surprisingly, most of them fail because marketers aren’t able to get their message heard. What is it exactly that causes marketing campaigns to fail though? Is the marketing research not good enough? Is the advertising not creative enough? Are consumers just too difficult for marketers to…

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Old School Marketing

Old School Marketing on Facebook

Upgrade your social media strategy with some old school marketing techniques. Many experts believe that in today’s technology driven market, old school marketing techniques are outdated and will not work on newer markets such as Facebook. Many businesses today are joining the social media movement, and without a doubt the largest online social market is Facebook.…

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Thought Leadership to Market Your Company and Products

Thought Leadership to Market Your Company and Products

It’s no secret that we depend on voices of authority for guidance before buying practically anything, and today’s consumers have a wealth of information and choices available at their fingertips. Capitalizing on thought leadership can help you market your company and products. To help buyers make the leap from curious browsers to loyal customers, here’s…

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Build Your Company Reputation

Build Your Company Reputation as a Thought Leader

Building your company company reputation requires engaging prospects in conversations that are not strictly about your brand. Forget about sales language and talk about what’s going on in your industry. Write about new research or industry trends. As a matter of fact, you can conduct your own surveys and release the results to the media.…

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