Benchmarks of Success

The New Benchmarks of Success at 30, 40, and 50 Years

Growing older comes with certain preconceived notions and benchmarks of success, often based on societal and cultural standards. As you approach ages 30, 40, and 50, it’s common to experience a certain degree uncertainty as you move onto another chapter in your life. In his article, “Turning 30, 40, and 50: The New Markers of…

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Use Storytelling to Boost Customer Acquisition by 400%

Use Storytelling to Boost Customer Acquisition by 400%

Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes. No wonder businesses are rushing to come…

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A Day in the Life of a Musician

A Day in the Life of a Musician

San Diego’s live music scene is not nearly what it was back in the 1980s and 90s. That’s a sad fact that music-seeking residents have had to live with for a while. Venues are expensive to run, [good] bands or musician don’t play for free/cheap, liquor laws are strict, and DJ culture has boomed. That…

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Abha Dawesar on Life in the "Digital Now"

Abha Dawesar on Life in the “Digital Now”

Abha Dawesar is an award winning novelist and artist, who lives in the “digital now.” In her TED Talk video, Abha Dawesar explains her theory about how life is developed through time and experiences. She believes that technology has interrupted the flow of time and the gap between what we perceive and what we can measure is…

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Why You Should Dump Your 5-Year Career Plan

Why You Should Dump Your 5-Year Career Plan

Success comes from working hard and being in the right place at the right time. Of course, you also need the right credentials and experience rather than a career plan. Dara Khosrowshahi is the CEO of Expedia. In his recent LinkedIn article, “Why You Should Dump Your 5-Year Career Plan,” he offers two key pieces of…

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Why We Should Care About Plagiarism

Why We Should Care About Plagiarism

Using the language or thoughts of another author as your own, without credit, used to be a bad thing. But it looks like our attitudes about plagiarism have loosened, to say the least. Who cares? If tolerating a little plagiarism is a slippery slope, might as well bring a sled and enjoy the ride, right?…

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Importance of Thought Leadership

The Importance of Thought Leadership & Your Brand

Behind every great brand is a thought leader blazing a new trail. The importance of thought leadership has grown and it has quickly become another ‘must do’ for companies looking to differentiate themselves from the competition. The internet is saturated with all types of content these days… from crazy dog dance videos promoting new causes…

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Steps to Better Snapshots

Three Steps to Better Snapshots

It goes without saying that the vast majority of people who own a camera (phone, point-and-shoot, mirrorless ICL [interchangeable lens], or DSLR) are not professionals. And probably don’t have aspirations to become a professional, but they can still take better snapshots. Falling within that group doesn’t mean you can’t make good images with better snapshots…

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Thought Leadership

6 Ways Thought Leadership Will Take Your Marketing To New Levels

Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign. What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking,…

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Does this report smell funny?

Does This Report Smell Funny to You?

An Unruly report released on July 10, 2013 was recapped in a post by Greg Jarboe “Want Your Video Ads to Go Viral? Stop Trying to be Funny.” In the article about the Unruly report, Greg Jarboe writes, “The two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and the…

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Burgers and Beer in San Diego

Burgers and Beer in San Diego

Enjoy burgers and beer in San Diego during Comic Con. Every year Comic Con takes over Downtown San Diego. Thousands of pop culture enthusiasts dress in costumes and fill the streets. Those with tickets to the event stand in line for a chance to meet stars and catch sneak peaks of upcoming movies and TV…

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Finding Your Brand's Voice

4 Steps to Finding Your Brand’s Voice

As you may know, consumers typically buy products from companies they can relate to and identify with by finding your brand’s voice. The single most effective way to develop a relationship is by creating a compelling voice for your brand. The voice should reflect the values of your company. It should also correspond to how you…

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