Climbing the Social Pillars

Climbing the Social Pillars

Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…

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Things to Consider Before Engaging on Social Media

Things to Consider Before Engaging in Social Media

In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…

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Avoiding a Twitter Meltdown

Avoiding a Twitter Meltdown

Make sure to upgrade your social media strategy to avoid a Twitter meltdown. Bnet.com recently published an article by Donna Fenn and Ryan Holmes, CEO of Hootsuite, in which they discussed the potential dangers of Twitter. Fenn points out that Twitter can be a free-for-all where things can quickly go bad, even for companies like…

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What is Social CRM?

What is Social CRM?

As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…

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Bridging the Gap

Bridging the Gap

Many company leaders are starting to encountering a problem with bridging the gap, which is becoming harder and harder to relate to younger generations. Company leaders who have been in the business for 20 years and younger generations just starting out are having a hard time understanding each other. The reason for this problem is…

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5 Signs Your Business Isn't Ready for Social Media

5 Signs Your Business Isn’t Ready for Social Media

Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…

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Mobile App Use

Mobile App Use Among Adults

Mobile phones use has increased dramatically over the past few years. A recent study by the Pew Internet Project reports that approximately 82% of U.S. adults use a mobile phone and 35% of those adults have mobile phones capable of running software applications, or apps.

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Android Will Dominate in 2014

Android Will Dominate by 2014

By 2014, Android and the Symbian OS are predicted to dominate the mobile operating system market according to a recent report by research firm Gartner. In 2010, Symbian held 40.1% of the total mobile OS market share, while Android held 16.3%. BY 2014, they are predicted to hold a combined 59.8% of the market shar

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5 Tool Player

Being a “5 Tool Player”

In baseball, a 5 tool player is one that excels at hitting for average, hitting for power, base running, throwing, and fielding. They are the total package; the best at the game. In today’s market, there are many people that consider themselves “experts” in the digital marketing field, but very few live up to that…

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Giving Your Followers What They Needs

Giving Your Followers What They Need

When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…

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Passing the FRY Test

Passing the FRY Test

Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…

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What Your Website Doesn't Need

What Your Website Doesn’t Need

Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…

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