5 Ways Social Media Is Revolutionizing Talent Acquisition

5 Ways Social Media Is Revolutionizing Talent Acquisition

Social media boosts talent acquisition and the hiring process. According to the article, “5 Ways Social Media Is Revolutionizing Talent Acquisition,” Sajjad Masud claims that in a recent study, “more than 60% of adults are connected to one or more social networks and of those, 23% of their online time is spent entirely on social networking…

Read more

Cloud Trends 2012

5 Big Cloud Trends for 2012

Move over ginormous hard drives, the Cloud has arrived. In 2011, a new service for data storage known as the Cloud, was introduced. Acting as a wireless server, the Cloud allows users to reduce the storage size of their hard drives and offers a faster way to access applications and save data.

Read more

Key to Success

Key to Success

Small changes create ripples outward – and a little extra dopamine in the brain, which in turn creates improved energy, intelligence, productivity and even sales outcomes.

Read more

Brand Journalism Debut

Plan Your Brand Journalism Debut

Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.

Read more

Is Brand Journalism More Honest than Traditional Journalism?

Is Brand Journalism More Honest Than Traditional Journalism?

Brand journalists make no pretense about their mutually beneficial relationships with readers. At its best, brand journalism is a transparent platform that invites consumers to participate in the discussion and make their own decisions about the validity of information being presented.

Read more

Twitter Marketing

Twitter Marketing

There’s an endless stream of blog posts promoting individual tools aimed at increasing Twitter IQ. However, sometimes it’s helpful to have a compilation checklist to help you critique your activity and help you decide how to tweak your tweets.

Read more

Twitter Gallery

Twitter Gallery Says It All In a Snapshot

Sometimes pictures simply say it better than 140 characters. Twitter’s new souped up image galleries give users an opportunity to get a leg up in the short attention span theatre. Now followers can view a history of your photo sharing in a convenient snapshot – even photos that you’ve shared through third party apps such as yFrog, TwitPic, and Instagram, up to 100 images.

Read more

Blogger to Media Darling

Making the Leap from Lone Blogger to Media Darling

You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.

Read more

It's About the Movement

It’s About the Movement, Not You

Being a thought leader isn’t about preaching or selling. It’s about engaging – and most often that means listening and responding vs. competing for attention in a crowded, loud auditorium filled with other wannabe thought leaders.

Read more

Twitter Community

4 Tips on Engaging the Twitter Community

Setting up a Twitter account is easy; but becoming active and involved in the Twitter community isn’t necessarily that simple. A recent article on Oneforty.com provides 4 tips to help a business become active in the Twitter community. Be Responsive Monitor your “mentions” and respond to questions and comments. Not only does this encourage interaction and engagement,…

Read more