The Evolution of Social Media

The Evolution of Social Media

When was the last time you checked your Facebook page? This morning? 10 minutes ago? Many people today don’t realize how much the evolution of social media has impacted their lives on a daily basis. The Evolution of Social Media In the late 1990’s, AOL kicked off the social media movement with their online messaging program…

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Juan Enriquez and Online Life

Juan Enriquez and Online Life

Juan Enriquez is an author and the founding director of the Harvard Business School Life Sciences Project. He is currently the Chair and CEO of Biotechonomy. By now we’ve all been told to “be careful what you put on the internet.” What if everything you put online was so permanent it couldn’t be removed? In Juan Enriquez’s recent video…

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Murphy's Law

Murphy’s Law Trade Show Tips

Great event planners are naturals with the ‘details.’ It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it Murphy’s Law. Having…

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John McWhorter Texting

John McWhorter and Texting Killing Language

In this TED Global video, linguist John McWhorter talks texting. Contrary to popular belief, texting is not killing our language. In fact, John McWhorter argues that it’s just another way to write like we speak. Watch the full video Parallel Interactive is a best-in-class website development and digital marketing agency, San Diego-based, representing regional and national brands. Contact us…

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How the Buzz Got Started

How The Buzz Got Started

So how did “the buzz” get started? The first time my friend Hope asked how comfortable I would be with the buzz on “making the ask,” I had to pause. The meaning was clear – we were discussing making direct solicitations on behalf of a non-profit – but her use of the verb, “to ask”…

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What Makes a Great Headshot

What Makes a Great Headshot

The headshot — a formal portrait that includes only the subject’s head, neck, and shoulders — has been around for probably a century. But what makes a great headshot? Used originally by the entertainment industry (“glossies”), a great headshot today is a staple of nearly every professional sector, and headshots are a requirement of social media…

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Las Vegas Trade Show

6 Tips to Surviving a Las Vegas Trade Show

The Panoptix Events team has just returned from International CES 2013 in Las Vegas! We survived, thank goodness, by employing some of these very useful tips.

We have compiled a list of essential tips for surviving a Las Vegas trade show.

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Social Media For Your Business

Social Media for Your Business

Social media… It’s the phrase of the decade. There’s Facebook, Twitter, Instagram, Pinterest, and LinkedIn just to name a few. These days it seems like everyone is pinning, tweeting, and posting to each other.

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Mobile vs Responsive

Mobile vs Responsive Design

When it comes to mobile vs responsive, let the numbers do the talking. Do the math: 311 million people in just the US alone, half of whom – 155 million – have smartphones, and 28 percent, or 43.4 million people, use their smartphones as the primary way to access the web. So why are companies…

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Smartphone Habits to Avoid

10 Smartphone Habits to Avoid

Our culture has evolved drastically since the introduction of the smartphone. Let’s face it, we’ve all become a bit rude and less social. Not to mention, people are abbreviating words, missing green lights, and bumping into others while walking and texting. Before the internet went mobile, we never imagined we would become victims to such embarrassing occurrences.

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Is Twitter Slowing Down?

Is Twitter Slowing Down?

Most everyone has heard the word Facebook, but what about Twitter? Other than recent celebrity feuds or millionaires’ feelings about poor customer service, Twitter isn’t making headlines like Facebook is. The large amount of newsworthy information about Facebook has begun to question Twitter’s popularity.

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