Successful rebranding is one of the most difficult marketing strategies a company can accomplish. Sometimes it’s hard to understand how to execute a rebranding strategy or even when it’s necessary. Derrick Daye asked the Branding Strategy Insider team to share their tips for successful rebranding. Rebrands Offer Opportunity In many cases, the focus of a…
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The digital age has turned the traditional sales funnel, and the role of the Chief Marketing Officer, on its head. Marketing isn’t just about communication anymore – successful businesses need a digital strategy that combines technology, metrics, creativity, and promotion. They need someone who can effectively manage those efforts. Stephen White, EVP of Enterprise Technologies…
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What does redefining strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Deputy Editor Ben Davis explores the issue of redefining strategy in his article, “What the heck is strategy in the digital age?” The commercial…
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In the past, B2C marketing was about using paid media and products to build your brand, while B2B focused on generating leads. But what about business to human marketing? Today, B2B focuses on buyer personas and engaging branding and messaging while B2C relies on measurement and conversion rates. According to Tim Kopp, partner at Hyde…
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Before the Internet and modern technology, brands were far more limited in how they could gain attention – television, news outlets, and radio platforms were the most common. Nowadays, it is essential to kickstart your digital strategy by understanding your audience. Bola Awoniyi, author at Econsultancy, explains how to harness the power of digital promotion…
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In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier. Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are…
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At a small company, the product design process is very involved in order to create better design. It’s usually shared among the creators, team members, and executives. As a small business continues to grow, more staff and more projects translate to a greater disconnect between team members. Aarron Walter, VP of Design Education at InVision,…
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Every ambition starts with a vision, and laying out your vision on a road map will help you understand and achieve your long-term goals. Outline your business objectives and detail what steps you need to take in order to reach them. Share your plans with your team and ensure everyone is moving in the same…
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Leadership teams are seeing an increase in tech-savvy Millennial managers leading their companies to digital success. Gen Y and Gen Z will make up more than half of the workforce by 2020. However, both Baby Boomers and Millennials will face the same challenge: being an effective leader in the age of technology. Michaela Lindinger, CEO…
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Inspiration is an abstract, intangible influence that gives you positive motivation towards your work. However, finding inspiration can be tricky. Writer’s block, trouble focusing, and laziness are all common symptoms of simply feeling uninspired. Erik Devaney, Content Strategist at HubSpot, describes how finding inspiration can often come from unlikely sources and where we can find…
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9-to-5 jobs have traditionally been the most common type of job schedule. Today’s workforce, however, is seeing a drastic shift away from 9-to-5 jobs. John Rampton, founder of online payment company Due, describes how a new type of worker is dominating the talent pool in his article, “Age of The Freelancer: How a New Breed…
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Small businesses have played a critical role in shaping America’s economy. However, big data affects small businesses meaning these companies could be in jeopardy. Startups and small enterprises have created millions of jobs. As we move into the future, these companies may be in jeopardy. Zoe Baird, CEO and President of the Markle Foundation, explains…
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