Web Design Trends for the New Year

Web Design Trends for the New Year

Web design trends constantly evolve as technology progresses and our personal tastes change. In the past year, web designers have refined the popular minimalist aesthetic approach, streamlined desktop to mobile interface, and pushed the boundaries of what modern technology and design are capable of. In a recent article, Sam Hampton-Smith, front-end designer/developer and freelance author for…

Read more

LinkedIn Photo Checklist

LinkedIn Photo Checklist

Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…

Read more

Best Practices for Using GIFs and Cinemagraphs for Business

Best Practices for Using GIFs and Cinemagraphs for Business

GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans. Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs…

Read more

LinkedIn’s New Personalized Backgrounds

LinkedIn’s New Personalized Backgrounds

LinkedIn recently announced that premium users can now create personalized backgrounds for their profiles. Vanessa Wong, Associate Editor for Bloomberg Businessweek explains in her article, “LinkedIn to Let Users Bedazzle their Profile Pages,” that potential employers will likely be unimpressed with snazzy backgrounds, so it’s best to keep them simple and to the point. She…

Read more

13 Tools to Check Cross-Browser Compatibility

13 Tools to Check Cross-Browser Compatibility

It’s important that your website design has cross-browser compatibility on multiple browsers to ensure a positive, user-friendly experience. People use hundreds of unique web browsers to access online content. Safari, Internet Explorer, Google Chrome, and Firefox tend to be the most popular web browsers. Users that can’t view your website properly because it lacks cross-browser…

Read more

What Your Website Doesn't Need

What Your Website Doesn’t Need

Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…

Read more

Creating a Logo

Creating a Logo That Works

In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…

Read more

Social Media Balance

Social Media Balance Between Automation vs. Personalization

Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…

Read more

Smooth Landing Page

Making a Smooth Landing Page

One of the best ways for a business to capture leads is with a smooth landing page. Done properly, a landing page can get a high number of website visitors to provide their contact information for future lead generation. Knowing how to create a smooth landing page, however, can prove difficult. A recent article on…

Read more

SEM Optimization

SEM Optimization Tips

While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…

Read more

Privacy Policy is a Must

Privacy Policy is a Must

Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…

Read more