Web design trends constantly evolve as technology progresses and our personal tastes change. In the past year, web designers have refined the popular minimalist aesthetic approach, streamlined desktop to mobile interface, and pushed the boundaries of what modern technology and design are capable of. In a recent article, Sam Hampton-Smith, front-end designer/developer and freelance author for…
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Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…
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GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans. Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs…
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Are you ready for a facelift? If you are looking for some advice on how to take your website to the next level, give Parallel Interactive a ring!
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Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…
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In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…
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Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…
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One of the best ways for a business to capture leads is with a smooth landing page. Done properly, a landing page can get a high number of website visitors to provide their contact information for future lead generation. Knowing how to create a smooth landing page, however, can prove difficult. A recent article on…
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While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…
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Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…
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