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We’ve always been told to avoid the easiest way out. Choosing the easiest route could hurt your business’ bottom line. eCommerce is rapidly growing; each year consumers are spending more money shopping online. Having a poorly designed website could force consumers to go elsewhere for the same product. In Jon Gelberg’s article, “Your Homemade Website Isn’t Cutting It Anymore,” he explains the importance of a custom website design for your eCommerce business. In the early stages of designing a website, choosing a cheap, generic website design can devalue your brand and decrease your profits. Instead, start with a plan and design your website focused on a true representation of your business. Implementing Gelberg’s recommendations for website design will have positive results and could increase your revenue.
Read an excerpt from the article.
These cookie-cutter websites that people are peddling for $1000 or less may be fine for some kid with a blog or a pizza parlor looking to put their menu and phone number online, but for most businesses, they just look cheesy.
Here’s the thing about cheap, template-driven websites: They look like every other cheap website out there. And that cheapens your brand. It makes you look like you don’t take your marketing and messaging seriously.
Custom designs are always going to cost more but the result is something you’ll never get from a generic template: a site that’s been designed to drive real business for you. That requires a team of people including an information architect, a designer, a front-end coder, a back-end developer, a quality assurance expert, and a project manager to coordinate all of the work.