Internet users continue to have serious concerns about their online privacy, but new privacy changes ahead in 2014 could help put their minds at ease.
The recent security breaches at Snapchat and Target continue to shine the spotlight on privacy concerns. State and Federal legislators are cracking down on online privacy regulations this year. Kate Kaye explores the three major privacy changes that take effect this year in her AdAge.com article, Three Big Privacy Changes to Plan for in 2014.
- Better Business Bureau | Industry Enforcement. The Better Business Bureau now requires companies to provide real time notice to users when collecting data for demographic advertising. Companies must enable users to opt out from receiving related correspondence and advertising. As an example, the Digital Advertising Alliance uses a small blue Ad Choices icon to notify users that their personal data is being collected. Additionally, the Federal Trade Commission is strengthening enforcement of online data tracking for children. Parental consent must be given before data is gathered on children under the age of 13. Enforcement by the Better Business Bureau and Federal Trade Commission will help companies better comply with the new laws and industry regulations.