Startups need to be digital-savvy and adaptable in order to succeed in today’s industry with new apps like Periscope.
Visual and video-driven storytelling methods can be an excellent opportunity for reaching newer and younger customers. Entrepreneur Scott Gerber asks industry experts to share strategies companies can use with the popular new video platform, Periscope.
Gain Investor Interest
Periscope can create very personal experiences, as small or as large as you’d like. Take viewers inside your company for an inside look. You can draw in potential investors by showing them your day-to-day life as an owner and presenting your passion and expertise at work.
Target Millennials
A disproportionate number of users on apps are millennials, and those that are tuning in are also highly engaged. Periscope has an advantage in the fact that it’s still relatively new. With little competition on the channel, it can be very lucrative for brands targeting younger generations.
Host Office Hours
Periscope provides a great way to connect with customers and partners who have questions or concerns about your company. Engage your audience with “office hours” sessions. You’ll be able to give personable, unscripted answers and create a stronger relationship with your fans.
Attract Talent
If you have a fun place to work, Periscope will help you show it off. Written descriptions on your website can only express so much. Give prospective employees a glimpse of your company culture, activities, and events that make work fun.
Demonstrate Your Product or Service
Use the app to visually showcase your product or service. You can be straightforward and informational, or get creative and go for high entertainment value.
