If you’ve logged into Twitter recently, you may have noticed something different about Twitter’s bird logo.
Last week, Twitter unveiled a new logo featuring a slightly thinner bird and removing the text completely. According to the article, “Twitter Gets Logo Makeover” by Brandon Griggs, the social media brand stated in a blog how they only want to be recognized by Twitter’s bird logo, much like what people think when they see the Nike Swoosh. “Starting today you’ll begin to notice a simplified Twitter bird,” Twitter said in a blog post Wednesday. “From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.” With this change, some experts feel that Twitter’s existence isn’t great enough for such a bold change in the logo. Billion dollar brands like Nike and Adidas removed the text from their logos much later than Twitter did. But should the length of time a company has been around be questioned?
Thanks to the internet and social media, consumers are absorbing information faster than ever before. Because information travels much faster, Twitter’s bird logo could be at that same point for a logo change as apparel giants, Nike, and Adidas. What do you think?
Read an excerpt from the article.
Twitter gave no reason for the refreshed bird, which is less chubby, has fewer feathers and is angled more towards the sky than its predecessor. But jokesters in the Twittersphere, where #twitterbird was trending Wednesday, were only too happy to offer some.
“About time we get a simplified #twitterbird That last one was so not 140 characters!” wrote MeetZoe.
“Twitter is too young to be changing its logo. Although, now the bird is soaring,” added Andrew Mager.
“The new #twitterbird is the Situation of social media icons. He’s all “Gym, Tweet, Laundry. What, Facebook?! Want some?!” said Sam Killermann.
In its post, Twitter says the new bird is “crafted purely from three sets of overlapping circles ? similar to how your networks, interests and ideas connect and intersect with peers and friends.” In rather flowery rhetoric, the post goes on to say, “Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”